Eleven is a TV Network brand dedicated to giving the spotlight bands that are part of less mainstream genre's, like rock & roll and metal. I named the network Eleven because these genres of music are typically loud, and a guitar amp's gain knob ranges from 1-10, so to elaborate on the loud aspect I decided to name it so. The subline says "unapologetically loud" to emphasize this idea. The logo mark consists of the e in eleven as well as the notches of a guitar amp knob. Red and black were used because these colors are often used for band merch & logos, and their connotation fits well with the topic.