Gent: Monstrous Masculinity vs. The True Gentleman is an awareness campaign aimed at defeating the stigma of modern masculinity. The goal of the project is to delve into what it means to be a modern man by showcasing the different ways men behave in social settings. I created Gent because of my personal connection to the subject, expanding on the observations I've made throughout my childhood.
Gent was created as a method of therapy for the modern man—a reminder that vulnerability, showcasing emotion, and being yourself are all good things to exercise. Gent encourages men of all ages to strive to be better—to yourself and to those around you. Take the initiative to call out toxic behavior, inspire them to reconsider their actions, and pay no attention to those who attempt to bring you down for being you, because at the end of the day you'll be the better man for it.
Click the button below to view the full project with all ten animations.
Click the button below to view the project Instagram.